Como ya dijimos: branding no es un logotipo, ni un color, ni una voz, ni una marca. Branding es la construcción a conciencia, planificada estratégicamente de una marca Contar con un plan de Branding será de vital importancia para crear tu marca personal de venta de...
Hay dos formas de comunicar una marca (esto es Storytelling) 1- Como lo hacen demasiadas empresas y negocios 2- Con estrategia Veamos el mensaje típico de un restaurante sin estrategia de comunicación: “Somos amantes de la cocina, apasionados por brindar el mejor...
Juan David Lopez, es un cliente con una gran cantidad de títulos y habilidades en cuanto a Coaching respecta. Con él ya trabajamos en 2 proyectos de branding. Este caso es sobre el 3° desarrollo de marca. Desafío Nuestro cliente necesitaba llegar a la mayor cantidad...
Alfred Hitchcock no recibió un solo peso de la Paramount para difundir su película: Psicosis. Así que echó mano del método AIDA (storytelling y copywriting miamor). Para captar ATENCIÓN, generar INTRIGA, inminente DESEO y llevar a la ACCIÓN. ¿Cómo lo hizo? Con...
Y entonces le dije: “Gracias por considerarme tu competencia, pero no la tengo y esperaría que vos tampoco.” Ahora Marian es consciente de su valor, desencadenando así, una serie de eventos afortunados. Hay muchos profesionales y empresas haciendo lo mismo que...
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