Alfred Hitchcock no recibió un solo peso de la Paramount para difundir su película: Psicosis. Así que echó mano del método AIDA (storytelling y copywriting miamor). Para captar ATENCIÓN, generar INTRIGA, inminente DESEO y llevar a la ACCIÓN. ¿Cómo lo hizo? Con...
Y entonces le dije: “Gracias por considerarme tu competencia, pero no la tengo y esperaría que vos tampoco.” Ahora Marian es consciente de su valor, desencadenando así, una serie de eventos afortunados. Hay muchos profesionales y empresas haciendo lo mismo que...
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